Chris Ford, Digital Marketing & Loyalty The Information Commissioner has been pretty busy lately, and by the end of May, he’s likely to be busier still.  That’s when the new EU laws about cookies come into force (for more information on how and why see this great article in The Guardian ). As both a consumer and service provider, I can only see this as good news....
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Chris Ford, Digital Marketing & Loyalty Having huge numbers of fans and followers on Facebook or Twitter certainly makes your brand look good.  And customer reviews and testimonials can deliver the social proof you want to convince more sceptical prospects. But while no one will say 'no' to sheer weight of numbers and pages of reviews, I don't believe quantity alone is...
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